#BrandBreakdown

I started the recent #BrandBreakdown video series for student-athletes in partnership with #GamePlanWorks to help prepare for the monumental shift that will take place with the activation of the NCAA’s (NIL)Name, Image and Likeness legislation enabling monetization.

Are you aware that NFL icon, Peyton Manning (notably one of the biggest personal brands in sports) never had a social media account? Although his singing and dancing expertise would make him a TikTok sensation! 🤣

There’s so much more to successful personal branding than social media! We began the video episodes with how to: 1. identify your #personalbrand and 2. create a strategy to build, protect, and scale that brand.

There’s plenty more to come but in the interim, if you’re looking for a hack to maximize social media and build your reputation as an “Influencer”, here’s a short #Video Spark. “6 Essentials to Being Your Own Social Media Manager” After all, somebody has to do it.

Check out our Sports Media Challenge MEDIA ROOM for updates on the #BrandBreakdown program.

#Brandbreakdown #Gameplan personalbranding #socialmedia #studentathletes #ncaa #nil #collegesports #sportsmarketing #talkwalker #highschoolathletes #recruiting #sociallistening #gameplan #BrandBreakdown #marketing #careers #Tiktok #AdobeSpark #howto

What’s your Brand?