Whether you’re a coach or administrator you’ve undoubtedly already figured out that GenZ is a different breed of person. What drives this diverse generation, their habits, and how you need to successfully interact with them requires significant and often troubling changes. At the 2019 Jr NBA Leadership Conference presented by Under Armour, WeRGenZ founder, Kathleen Hessert walked participants through some of the essential rules of engagement and what they mean to those leading youth sports today.