Here are some common questions about WeRGenZ.
They are 20.2 percent of the US population in 2022, spend 140 billion dollars annually, and they influence $600 billion in family spending. They have forever changed the way society consumes information, the technology we adopt, and the economy. With the Internet, they have the world at their fingertips and expect the brands, organizations, institutions they interact with to do the same.
The core of WeRGenZ is the population emerging as society’s newest leaders. For young people WeRGenZ provides a platform to amplify the many diverse voices of their generation and a resource to help them use their special skills and learn about excelling in the real-world via unique internships and mentoring opportunities with leaders in their fields. WeRGenZ has been incorporated into the Charlotte Mecklenburg School System’s curriculum via the (CTE) Career, Technical, Education pathways. This ensures a steady flow of very diverse students participating in our research surveys, panels and consulting. Though Charlotte was our first teen hub, we have expanded to include teens from Virginia, Florida and Illinois as well as some from international locales.
WeRGenZ conducts original research of real teens (members of our Teen Think Tank and What’s Hot; What’s Not panel ) custom public speaking and brand consulting and provides background information and teen spokespeople for media interviews.
Generation Z is world-wide. WeRGenZ operates mainly in the U.S. although we’ve had Teen Think Tank members in Europe, Africa and South America, and would love to connect young people in diverse places around the globe to collaborate with each other.
Any teen who is deeply aware and passionate about the world and society around them is welcome to join. Most virtual team members participate in our online surveys and research reports, as spokespersons for their generation by being interviewed by major national, regional and local media. Still others would rather be behind the scenes contributing other talents such as photography, videography, analytics, social media and content marketing, business development and recruiting as well as a variety of other roles.