General
Generation Z (GenZ): Born between mid-1990s and mid-2000s
Billion
The population of GenZ in 2022
GenZ Understands
the value of varying perspectives and expects diversity.
Boundary-less Generation
Generation Z will be a communicating & connecting effortlessly around the world
%
Adults Agree
that kids today have more in common with their global peers than with adults in their own country.
Finance / Spending
Generation Z is fiscally conservative & responsible
Genz is realistic
Generation Z is realistic thanks to skeptical. straight-shooting parents & growing up in a recession.
Fiscally Conservative
GenZ doesn’t want to be burdened by Millennials’ college debt, living with parents. or having few job options.
billion Dollars
the amount of money GenZ spends in the U.S. annually
%
of consumers
As of 2020, Generation Z makes up 40% of our consumer base
billion dollars
the amount of money GenZ influences in spending annually
%
earn money
70% of Generation Z earn their own spending money, About the same as Millennials currently (who are on average ten years older)
Time
If you want to talk to Generation Z, get to the point
Seconds
the average attention span of GenZ (that’s one second less than a goldfish’s)
years on the job
83% of today’s students believe 3 years or less is the appropriate amount of time to spend at their first job
seconds
the amount of money GenZ influences in spending annually
hours
GenZ spends 9 hours per day on a device
education / learning
Generation Z will explore education alternatives
%
Go Digital
43% of teens prefer a digital approach to learning
Internet authority
GenZ considers the internet the authority on advice and information as opposed to parents and teachers
little patience
Generation Z has little patience for stagnation and will want to flex their muscles by trying different techniques or projects
%
believe a
skill-based education makes sense in today’s world
social media / technology
Generation Z: the first digital native generation since the birth of the Internet
%
computer access
93% of teenagers have access to a computer at home
%
prioritize wifi
40% of GenZ say working Wi-Fi is more important than working bathrooms
%
Share the Screen
7 in 10 teens with access to a computer at home share the laptop/desktop with other family members
times a day
GenZ checks social media up 100 times a day
%
Have a Smartphone
%
Have a laptop
Generation Z is more selective
with the information they share online than other generations
successs
Generation Z will be more competitive with their colleagues
%
more driven
80% of high school students believe they are more driven than their peers
%
think: cash = success
60% of GenZ believe that a lot of cash is evidence of success, compared to 44% of millennials at the same age
%
expect hardwork
77% of Generation Z expect to work harder to achieve success than previous generations
%
”hobbies
76% hope they can turn their hobbies into full-time jobs
social Concerns
Generation Z cares deeply about human rights
TEENS ARE BECOMING INVOLVED WITH SOCIAL ACTIVISM AT AN EARLIER AGE
%
want impact
75% want their work to have meaning
%
give time/money
37% either donated to or volunteered their time for a good cause
%
are concerned
76% of Generation Z are concerned about humanity’s impact on society
%
educate
36% educated family and friends about a cause
