Sports Media Challenge | WeRGenZ’s Kathleen Hessert on How Gen Z is Redefining Media and Technology

Kathleen Hessert talks with iab.There’s Brad Berens. They cover such topics as what GenZ expects from brands, how GenZ feels brands are handling Covid-19, GenZ expectations in the workplace, the politics of GenZ, and more.

Listen to podcast here

Share your thoughts on GenZ’s relationship with brands in the comments below.