Where Generation Z goes, the world goes! Born between ’96 & ’10 there will be 2.56 billion globally by 2020 and they’ll equal up to 40% of the US population. Largely and regularly misunderstood, WeRGenZ™ was born to provide clarity and to amplify the voices of this powerful & influential generation. Through surveys of more than 1000 US Teen Think Tank and our insightful What’s Hot, What’s Not panel, we take brands inside the brain of real teens. But remember, they’re the most diverse and individualistic generation ever. This is only a guide.