Building a #Gameplan for your personal brand should begin with auditing your own image and of course, social media, but don’t stop there. Do a competitive analysis and as you’ll learn in today’s video, go deep to determine your priority audiences and to align the best platforms where they spend their time and attention.

To do it well, you definitely need to use a listening tool (many exist both free and paid). I use Talkwalker for it’s ease and dashboards. However, you can start by manually checking who yours’ and your competitors followers are. Know though that it will take you down a deep hole so plan on time and energy. #Listening is a great example of how AI (artificial intelligence) can super charge your efforts and build and scale a personal brand. It’s undeniably business and brand intelligence on a near real time basis. Remember, with NIL, professional athletes are now competing with tens of thousands of college, high school and other athletes who are now able and enabled to make money from their personal brands.

My BrandBreakdown series will walk you through the process and please ask questions and make comments below. And definitely share these BrandBreakdown videos with your favorite athlete, coach, educator or anyone focused on building their personal brand. Vin McCaffrey Matthew Owen Matthew Barry Rani Mani @timMcGhee


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