A personal brand isn’t solely about being a social media influencer anymore than NIL is limited to your social media presence. In part 2 of my #BrandBreakdown video series, we’ll explore what you can learn by looking at your brand from the outside in. Make no mistake about it, personal branding must be strategic if it and NIL are to be successful for you and the brands you hope to partner with.

I’m a firm believer in knowing- not guessing- what people think through using deep listening systems like Talkwalker. You’ll see from the dashboards in the video how you can KNOW who thinks what about your brand in near real-time which provides invaluable business intelligence. More on data analytics in another edition of #BrandBreakdown next week.

In this edition, I explain why your personal brand will benefit from a 3 step process: Learn. Leap. Repeat.

I also ask important questions to help you better define your brand. — the same questions I first asked Peyton Manning when he went pro out of the University of Tennessee.



Check it out and let me know your thoughts below. Ask me questions. Follow me here and on Twitter @kathleenhessert @WeRGenZ

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