Yesterday, I had the honor of speaking to a room of approximately 30 Google executives regarding GenZ shopping habits. I discussed how GenZ shops with a purpose, is value-driven, and purchases for community. Google execs were most interested in hearing where I deviated from these rules, however, and how I use personalized ads as a tool to gain exposure to products I’d already want to buy. In general, I believe brands would be intrigued by how GenZ views the benefits of personalization to outweigh the detriments of impeded privacy. Some of the questions asked by Google participants included:
- Does GenZ wish to know that they are targeted in ads?
- What are other ways that GenZ buys to gain community instead of through Youtube?
- Does GenZ buy sustainably more so because they truly believe in the cause or because they wish to impress their friends?
The Google community was interested by how I was a visual shopper and connected with the ads at the top of a search page more so than with the words and website links below. They wished to introduce more GenZ individuals to Google Lens which would aid our generation in having a more visual and reference-based shopping experience.
Overall, the summit was a day full off insightful remarks from youth panelists covering travel, finance, NFTS, the metaverse, and more. The future is bright for innovation, but most importantly the future is GENZ!
What are your thoughts on Google’s big questions? Does GenZ wish to know that they are targeted in ads?
What are other ways that GenZ buys to gain community instead of through Youtube?
Does GenZ buy sustainably more so because they truly believe in the cause or because they wish to impress their friends? Let us know in the comments below!
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