How and why it contributes to NIL

Well beyond social media, there’s a critical need to look at your personal brand in a strategic and holistic way. How do you want to be known, for what, and how will those realities show up in your physical and digital presence?

As my friend and one of the top 10 Women in Tech, Cathy Hackl says, the “metaverse”— the intersection between your physical and digital presence .

Athletes are so much more than their social media although most have never created the ecosystem that will help them maximize #NIL the opportunities that emerge from the latest Name Image and Likeness initiatives. In this video segment of #BrandBreakdown, I interview Rob King Jr of #ESPN about the intersection of sports and culture and what it means for an athlete, coach, owner, personality’s personal brand.

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