While the NCAA and college athletics are trying to map the infrastructure and compliance of NIL the new Name, Image and Likeness legislation that enables student-athletes to generate income while still competing at the college level and actually even high school level, best practices on personal branding has been put on a back burner. Don’t screw up this opportunity by opting for speed over quality. Follow me to explore best practices in the personal branding space.

Those athletes that jumped onboard to generate revenue on their names, images and likenesses as of midnight July 1st largely approached this milestone opportunity from a limited transactional rather than long term strategic relationship angle.

In this e-learning segment of BrandBreakdown, ESPN’s Rob King asks the fundamental question regarding a sports’ personality’s personal brand journey: “What’s my WHY?”

Watch below and let me know what you think the actual challenges and return on investment (ROI) for student-athletes who showcase more than their athletic performance, provide fan access, and let the public in-between the lines of their real lives. What’s the cost-benefit ratio of being revealing to gain significant influence and build a recognizable and aspirational personal brand? Vin McCaffrey Leonard Armato Cathy Hackl Rani Mani


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